How to Use LinkedIn to Fundraise In Australia or New Zealand
You cannot get in front of enough companies, trusts or major donors BECAUSE the offline world is designed to keep you out - BUT LinkedIn is designed to CONNECT you.Ā If you know how to navigate it. š
LinkedIn for Australian and New Zealand Fundraisers
Starts the 12th MarchĀ Ā
The offline world is designed to block you:
- Invite only trust funds
- Company gatekeepers
- Cold calling is NOT welcomed
You're trying to tap into a system thatās locked - and staying locked.
Meanwhile, there are no barriers to connection on LinkedIn - if you know how to use it properly.
That's why this online course shows you how to build a "digital pipeline"Ā that gets you in front of high-value donors like: companies, trusts, philanthropists and solicitors (legacies) - even without posting or spending hours on LinkedIn.
Youāll be shown how to:
ā
Be found by funders - so they come to youĀ
ā
Build your own network of fundersĀ
ā
To use the platform to get meetings with funders
This isnāt social media training.Ā Itās building and warming up a large network of funders - so they can FIND and come to you (no more cold calling).Ā
This ONE OFF Australian and New Zealand cohort starts on 12th March (register by the 10th March).
You in? š
A Four Week Online Course
Designed for time poor fundraisers to get real results. You can do the course in your own time at your own pace - with personal coaching from Michelle Benson.
Four Live Webinars
Michelle Benson will host a live webinar each week to teach you her framework, and share her own behind the scenes LinkedIn success.Ā Ā
Webinars will be for one hour at 1pm (AEDT) on 12th, 19th, 26th March and 2nd April - everything is recorded if you miss the live.
One to One Support
The core learning is through a set of in-depth videos (released over 4 weeks) to walk you through a simple step by step process - so by the end of course you'll be set up to get meetings with prospects.
Michelle Benson supports you - on a one to one basis through the in- course community.Ā And for one month after the course, to help you implement the strategy.Ā
How to Integrate AI
Ready made AI prompts to help you create your LinkedIn case of support.Ā Along with booklets and templates to optimise your profile.Ā
This course provides you with all the tools and guidance you need,Ā so funders can find you on LinkedInĀ -Ā and come to you.Ā Or if you go to them you're no longer a cold call.
This Course is For You If You...
ā”ļø Are a Fundraising Director, Major Donor Fundraiser, Corporate Fundraiser, Trusts Fundraiser, Legacy Fundraiser, or high-value partnership builder
ā”ļø Are tired of chasing cold leads and feeling like an unwanted pest
ā”ļø Want a repeatable, reliable way to grow warm relationships at scale
ā”ļø Feel overwhelmed about posting - and want a safe, strategic starting point
ā”ļø Are ready to stop relying on luck - and start building intentional opportunities
"My team and I completed Michelleās LinkedIn course, and it was brilliantāone of the best Iāve attended in my fundraising career. Her vast knowledge of the platform and the non-profit sector made the content highly relevant, practical and insightful. The course was engaging, and applying what we learned between sessions showed immediate results. Highly recommend for any fundraising team!"
Lisa McGinty
Head of Philanthropy and Partnerships, Thames Valley Ambulance
"Michelle led the Partnerships & Philanthropy team and the Director of Development through her online LinkedIn Training course which was hands down one of the best pieces of training I've ever done. It was insightful, had great foundations, and built your knowledge gradually over time. There was a great pace, oodles of personality and I'm putting it into practice now and starting to see results."
Holly Christie
Head of Philanthropy and Partnerships. SOS Villages
Book Your Place Here
Michelle is travelling from the UK to host this one off Australian and New Zealand Cohort
