How to Use LinkedIn to Fundraise
You cannot get in front of enough companies, trust funds or major donors because the offline world is designed to keep you out - BUT LinkedIn is designed to CONNECT you. If you know how to navigate it.
The offline world is designed to block you:
- Invite only trust funds
- Company gatekeepers
- Cold calling is NOT welcomed
You're trying to tap into a system that’s locked — and staying locked.
Meanwhile, there are no barriers to connection on LinkedIn — if you know how to use it properly.
That's why this online course shows you how to build a "digital pipeline" that gets you in front of high-value donors like: companies, trusts, philanthropists and solicitors (legacies) — even without posting or spending hours on LinkedIn.
You’ll be shown how to:
âś… Develop specific "LinkedIn goals"
âś… Determine your "best-fit" donors
âś… Create a "LinkedIn case of support"
Once you have built your foundation, the course will show you how to use LinkedIn as the unlock —to find, engage, and warm up prospects, so you can secure meetings with them.
This isn’t social media training. It’s access training.Â
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Join The Course Here
A Four Week Online Course
This course is designed for time poor fundraisers to get results
Four Live Webinars
Michelle Benson will host a live webinar each week to teach you her framework, and share her own behind the scenes LinkedIn success. Â
An Online Video Series
A set of in-depth videos will be released each week to walk you through a simple step by step process - so by the end of course you'll be set up to get meetings with prospects.
How to Integrate AI
Ready made AI prompts to help you create your LinkedIn case of support. Along with booklets and templates, so you can create a full strategy (to use offline and on any other social platform too).
This Course is For You If You...
➡️ Are a Fundraising Director, Major Donor Fundraiser, Corporate Fundraiser, Trusts Fundraiser, Legacy Fundraiser, or high-value partnership builder
➡️ Are tired of chasing cold leads and feeling like an unwanted pest
➡️ Want a repeatable, reliable way to grow warm relationships at scale
➡️ Feel overwhelmed about posting — and want a safe, strategic starting point
➡️ Are ready to stop relying on luck — and start building intentional opportunities
"My team and I completed Michelle’s LinkedIn course, and it was brilliant—one of the best I’ve attended in my fundraising career. Her vast knowledge of the platform and the non-profit sector made the content highly relevant, practical and insightful. The course was engaging, and applying what we learned between sessions showed immediate results. Highly recommend for any fundraising team!"
Lisa McGinty
Head of Philanthropy and Partnerships, Thames Valley Ambulance
"Michelle led the Partnerships & Philanthropy team and the Director of Development through her online LinkedIn Training course which was hands down one of the best pieces of training I've ever done. It was insightful, had great foundations, and built your knowledge gradually over time. There was a great pace, oodles of personality and I'm putting it into practice now and starting to see results."
Holly Christie
Head of Philanthropy and Partnerships. SOS Villages
Join the Spring Fundraising Cohort
Registration is now open until 19th May
