How to Use LinkedIn To Grow
Your Income, Brand and Pipelines
You cannot get in front of enough funders, partners, clients or media offline - because the system is designed to BLOCK you.
BUT LinkedIn is designed to CONNECT you
If you know how to navigate it...
Next Cohort Starts on 22nd Sept 2026 👇
Book now for the next course starting on 22nd Sept
An online course for fundraisers, CEOs, consultants and comms professionals who want to be found on LinkedIn - so the audiences you need to grow your incomes comes to you.
The offline world is designed to block you:
- Invite-only trust funds
- Company gatekeepers
- Major donors who are difficult to reach
- Potential clients who ignore unsolicited approaches
- Cold calling that is NOT welcomed
Offline, you're trying to tap into a system that's locked - and staying locked.
Meanwhile, there are no barriers to connection on LinkedIn - if you know how to use it properly.
That's why this online course shows you how to build a digital pipeline that gets you in front of the funders, donors, partners, clients and media you want to reach - even without posting or spending hours on LinkedIn.
You'll be shown how to:
✅ Develop a network
✅ Revamp your profile
✅ Become visible to the people you want to attract
I'll show you how to use LinkedIn as the unlock - to find, engage and warm up the people you want to reach, so you can secure meetings WITHOUT sending spammy messages.
It's about building and warming up the right network so the people who can help you grow your income can FIND you - and cold approaches stop being your only option.
The next cohort starts on 22nd Sept.
Register by 18th Sept.
You in? 😀
Book Here For the Sept Course
This Online Course
Designed for busy professionals who want real results.
Do the course in your own time, at your own pace, with one-to-one support from Michelle Benson.
Four Live Webinars
Michelle Benson will host a live webinar each week (for 4 weeks) to teach you her framework, and share her own behind the scenes LinkedIn success.
Webinars will be for one hour at 4pm (GMT) on 22nd, 29th Sept and 6th and 13th Oct - everything is recorded if you miss the lives.
One To One Support
The core learning is through a set of in-depth videos to walk you through a simple step by step process - so by the end of course you'll be set up to get meetings with prospects.
Michelle Benson supports you - on a one to one basis for two months. You get full access to the course for three months.
Ready Made AI Prompts
Ready made AI prompts to help you create your LinkedIn case of support, revamp your profile and generate content ideas.
This course provides you with all the tools and guidance you need, so funders can find you on LinkedIn - and come to you. Or if you go to them you're no longer a cold call.
This Course Is For You If You...
➡️ Are a fundraiser working in major donors, corporate partnerships, trusts, legacies or high-value fundraising - and need to get in front of more of the right funders.
➡️ Are a CEO, consultant or comms professional who wants to use LinkedIn more strategically to attract funders, partners, clients or media.
➡️ Are tired of cold approaches being ignored and want the people you need to reach to know who you are.
➡️ Want a repeatable, reliable way to build and warm up a network - so you can create more meetings, relationships and opportunities.
➡️ Want to increase your visibility without feeling you have to constantly post or become a content creator.
➡️ Are ready to stop guessing and to start using LinkedIn intentionally to help grow your income.
"Since doing Michelle's LinkedIn course, I've successfully acquired new and relevant donors because I NOW know how to use LinkedIn well"
Cora-Lee Hemmero
Fundraising & Communications Manager
"After completing Michelle's course, I raised £50K by following her advice"
David Evans
Fundraising and Communications Manager
"Within a week of finishing the course, I was messaged by a Wealth Advisor. Knowing HOW to use LinkedIn to be FOUND by the funders I need, is transformative"
Beth Zimmerman
CEO
"Even before the course finished, I'd already been approached by a new client via LinkedIn"
Jaymie Duke
Fundraising Consultant
"Michelle's LinkedIn course was, nothing short of transformative, not just for LinkedIn but all our social channels"
Simon Parrattt
Communications and Engagement Manager
"The results from Michelle's LinkedIn course have been concrete and significant"
Richard Knab
Founder & Executive Director
"Since, my colleagues and I did the course, we've been approached by high-value partners who weren’t on our radar before. That's why I asked my Senior Leadership Team, to do that training too "
Sally Barney
Fundraising & Communications Director
"The best training I’ve attended in my fundraising career"
Lisa McGinty
Head of Philanthropy & Partnerships
"My follower count has already gone up by 100+ … most are CEOs, founders and directors of trusts, family offices and corporates"
Yasmin Deter
Senior Fundraising Manager
"Michelle's LinkedIn course has generated new business and many new leads"
Paul Abbott
Fundraising Coach
Book Your Place Here
Book now for the next course starting on 22nd Sept