The offline world is designed to block you:
- Invite only trust funds
- Company gatekeepers
- Cold calling is NOT welcomed
You're trying to tap into a system that’s locked — and staying locked.
Meanwhile, there are no barriers to connection on LinkedIn — if you know how to use it properly.
That's why this online course shows you how to build a "digital pipeline" that gets you in front of high-value donors like: companies, trusts, philanthropists and solicitors (legacies) — even without posting or spending hours on LinkedIn.
You’ll be shown how to:
âś… Develop specific "LinkedIn goals"
âś… Determine your "best-fit" donors
âś… Create a "LinkedIn case of support"
Once you have built your foundation, the course will show you how to use LinkedIn as the unlock —to find, engage, and warm up prospects, so you can secure meetings with them - WITHOUT sending spammy messages (they come to you).
This isn’t social media training. It’s building and warming up a large network so funders can FIND and come to you (no more cold calling).Â
All the summer courses are now fully booked.
The next available course starts on 9th Sept
You can book in advance to secure your place
A Four Week Online Course
Designed for time poor fundraisers to get real results - all summer places are now fully booked. The next available class starts on 9th Sept 2025
Four Live Webinars
Michelle Benson will host a live webinar each week to teach you her framework, and share her own behind the scenes LinkedIn success. Â
Webinars will be for one hour at 2pm (BST) on 9th, 16th, 23rd and 30th Sept - everything is recorded if you miss the live.
One to One Support
The core learning is through a set of in-depth videos (released over 4 weeks) to walk you through a simple step by step process - so by the end of course you'll be set up to get meetings with prospects.
Michelle Benson supports you - on a one to one basis through the course via a comment section under each video. And for one month after the course, to help you implement the strategy.Â
How to Integrate AI
Ready made AI prompts to help you create your LinkedIn case of support. Along with booklets and templates to optimise your profile.Â
This course provides you with all the tools and guidance you need, so funders can find you on LinkedIn - and come to you. Or if you go to them you're no longer a cold call.
This Course is For You If You...
➡️ Are a Fundraising Director, Major Donor Fundraiser, Corporate Fundraiser, Trusts Fundraiser, Legacy Fundraiser, or high-value partnership builder
➡️ Are tired of chasing cold leads and feeling like an unwanted pest
➡️ Want a repeatable, reliable way to grow warm relationships at scale
➡️ Feel overwhelmed about posting — and want a safe, strategic starting point
➡️ Are ready to stop relying on luck — and start building intentional opportunities
"My team and I completed Michelle’s LinkedIn course, and it was brilliant—one of the best I’ve attended in my fundraising career. Her vast knowledge of the platform and the non-profit sector made the content highly relevant, practical and insightful. The course was engaging, and applying what we learned between sessions showed immediate results. Highly recommend for any fundraising team!"
Lisa McGinty
Head of Philanthropy and Partnerships, Thames Valley Ambulance
"Michelle led the Partnerships & Philanthropy team and the Director of Development through her online LinkedIn Training course which was hands down one of the best pieces of training I've ever done. It was insightful, had great foundations, and built your knowledge gradually over time. There was a great pace, oodles of personality and I'm putting it into practice now and starting to see results."
Holly Christie
Head of Philanthropy and Partnerships. SOS Villages
All Summer Places are Now Fully Booked
Book now for the next course starting on 9th Sept
