How to Be a Person of Influence on LinkedIn — For Non-Profit CEOs
Step into your power as a nonprofit leader — this course shows you how to use LinkedIn with strategy, authenticity, and purpose to unlock visibility, trust, and opportunity for your mission — all without burnout or self-promotion
Today, visibility isn’t a luxury for nonprofit leaders —
It’s a leadership responsibility.
If you're not visible - your cause isn't.
If you're not shaping the conversation -Â someone else is.
You already know how hard it is to reach new funders, partners, and policymakers through traditional channels.
The old systems are locked.
Meanwhile, LinkedIn is open — and quietly becoming the most powerful platform for nonprofit influence and funding.
But not if your LinkedIn presence just attracts your staff, your peers and people you already know.
This course takes you out of the charity "echo chamber" and puts you in front of new people you cannot reach easily offline.
It’s not about “posting more" - it’s about building a strategic digital presence that unlocks relationships, trust, and opportunities at scale — even if you're not ready to post regularly yet.
This course will show you how — without overwhelm, in-authenticity, or adding another heavy burden to your leadership role.
If you want to start using LinkedIn strategically to achieve your goals - this course is for you.
The spring cohort closes on 19th May - are you in?
A Four Week Online Course
This course is designed for time poor leaders to get results
Four Live Webinars
Michelle Benson will host a live webinar each week to teach you her framework, and share her own behind the scenes LinkedIn success. As a CEO and Founder who has grown her following from 9K to 38K in just over a year, and smashed her all LinkedIn goals - there's a lot of learning to share!
An Online Video Series
A short set of videos will be released each week to walk you through a simple step by step process - so by the end of course you'll understand the platform, how to engage audiences with highly relevant content that drives action. Don't worry - the videos are purposefully designed for time poor people!
How to Integrate AI
Ready-made AI prompts to help you clarify your leadership voice and show up with confidence on LinkedIn. Plus positioning templates designed to attract funders, partners, and talent, without having to post everyday or spend hours online.
This Course is For You If You...
➡️ Are a CEO, Executive Director, or Senior Leader at a nonprofit
➡️ Know your mission deserves wider attention — but aren’t sure how to build it digitally
➡️ Want to attract more funders, partners, media attention, and high-value talent/trustees
➡️ Feel uncomfortable with self-promotion — and want a mission-first strategy
➡️ Want to lead online with the same credibility and clarity you lead offline
"Before working with Michelle, I had neither appreciated nor understood the power of LinkedIn to make meaningful connections. Most of my LinkedIn activity was just copy/paste of posts to other social channels. Not anymore. Within a week of finishing the course, I received a direct message from a Wealth Advisor asking for a meeting. Through Michelle's course, I now I come to LinkedIn every day with real intention. It has and continues to be a transformative experience!"
Beth Zimmerman
CEO, Pets for Patriots USA
"I have just completed Michelle's online video course for making more efficient use of LinkedIn. So brilliant! Can't recommend highly enough. Who knew it was possible to make learning about a social platform so engaging and interesting. She is an excellent presenter, so clear, so compelling. I can already see changes in my engagement with the people that I would like to meet and expect to see more as I follow her advice. Highly recommend to anyone wanting to stop posting into an echo chamber and actually start networking. This is a very powerful tool once you start using it properly."
Dr Eli Gardner
CEO, Kids Matter
"When I began Michelle’s LinkedIn training, I was uncomfortable with my profile, and it felt like our charity was missing too many opportunities to grow our network and profile through LinkedIn. Michelle's training was very down to earth and practical. The course has supercharged my confidence and I'm now starting to benefit from the many opportunities LinkedIn offers."
Kris Coppock
Co-CEO, Five Talents
Join the Spring CEO Cohort
Registration is now open until 19th May
