How to Grow Your Charity’s Presence on LinkedIn — For Communication Staff
Non profit comms teams have big goals:
raise awareness, build trust, drive donations, recruit supporters, and amplify the mission.
LinkedIn is THE strategic tool that can help you do all of that.
If you know how to navigate it...👇
Do you want help to:
➡️ Boost visibility and raise awareness of your cause with compelling, targeted content.
➡️ Build your charity’s credibility through thought leadership and professional storytelling.
➡️ Attract funders with posts that highlight your impact and transparency.
➡️ Engage new supporters — from volunteers to advocates — and keep them involved.
➡️ Influence public conversation by showcasing your insights and amplifying your voice on key issues.
➡️ Promote your services and programmes to the people who need them most.
➡️ Keep your internal community aligned, informed, and proud to represent your mission.
➡️ Grow strategic partnerships by connecting with aligned organisations and sector leaders.
With the right LinkedIn strategy, your charity doesn’t just show up — it stands out.
If you are responsible for your charity's comms and want to feel trained, confident, and ready to make LinkedIn work for your mission. This is the course for you.
The next available course starts on 7th Oct.
Are you in? 😀
Book Your Place Here
A Four Week Online Course
Designed for time poor comms staff to get real results - learn in your own time at your own pace, personally supported and coached by Michelle Benson.
Four Live Webinars
Michelle Benson will host a live webinar each week to teach you her framework, and share her own behind the scenes LinkedIn success.
At 4pm (BST) for one hour on 7th, 14th, 21st Oct and 4th Nov (not including the UK half term week). Everything is recorded if you need to watch on catch up.
One To One Support
The core learning is through a set of in-depth videos (released over 4 weeks) to walk you through a simple step by step process - so by the end of course, you'll understand the platform and how to engage audiences with highly relevant content that drives action.
Michelle Benson supports you - on a one-to-one basis through the course via a comment section under each video. And for one month after the course, to help you implement the strategy.
How to Integrate AI
Ready-made AI prompts to help you create your key LinkedIn messages. Along with booklets and templates to optimise your company pages.
This course provides you with all the tools and guidance you need, so your audiences can find and engage with your content. As well as showing you how to drive traffic to your website and email lists.
This Course Is For You If You...
➡️ Work in communications, marketing, digital, or media for a nonprofit or charity
➡️ Feel frustrated that your LinkedIn posts don’t get enough engagement
➡️ Want to grow your organisation’s presence, partnerships, and brand influence
➡️ Need a LinkedIn strategy that actually fits into your already busy workload
➡️ Want your efforts to result in real attention — not just more noise
"It has genuinely been a pleasure to learn from and be coached by Michelle over the past few weeks. It helps that Michelle herself is warm and engaging, but her passion and want for us to grow and succeed is infectious! I have found myself excited by the practical strategies that she has shared, honest feedback that she has given, and provided many 'Eureka!' moments along the way. Looking forward to continuing my own journey with the motivation and applicable ideas that Michelle has provided - thank you!"
Sabrina Bhugun
Communications Manager, Winning Scotland
Book Your Place Here
Ready to make LinkedIn work for you?
