How to Grow Your Charity’s Presence on LinkedIn — For Communication Staff
Non profit comms team have big goals: raise awareness, build trust, drive donations, recruit supporters, and amplify the mission. LinkedIn is THE strategic tool that can help you do all of it. If you know how to navigate it...
Do you want help to:
➡️ Boost visibility and raise awareness of your cause with compelling, targeted content.
➡️ Build your charity’s credibility through thought leadership and professional storytelling.
➡️ Attract funders with posts that highlight your impact and transparency.
➡️ Engage new supporters — from volunteers to advocates — and keep them involved.
➡️ Influence public conversation by showcasing your insights and amplifying your voice on key issues.
➡️ Promote your services and programmes to the people who need them most.
➡️ Keep your internal community aligned, informed, and proud to represent your mission.
➡️ Grow strategic partnerships by connecting with aligned organisations and sector leaders.
With the right LinkedIn strategy, your charity doesn’t just show up — it stands out.
If you are responsible for your charity's comms and want to feel trained, confident, and ready to make LinkedIn work for your mission. This is the course for you.
Join The Course Here
A Four Week Online Course
This course is designed for time poor communication staff to get results
Four Live Webinars
Michelle Benson will host a live webinar each week to teach you her framework, and share her own behind the scenes LinkedIn success.
An Online Video Series
A set of in-depth videos will be released each week to walk you through a simple step by step process - so by the end of course you'll understand the platform, how to engage audiences with highly relevant content that drives action.
How to Integrate AI
Ready made AI prompts to help you create your LinkedIn key messages. Along with templates, to help you reach and engage your target audiences (to use offline and on any other social platform).
This Course Is For You If You...
➡️ Work in communications, marketing, digital, or media for a nonprofit or charity
➡️ Feel frustrated that your LinkedIn posts don’t get enough engagement
➡️ Want to grow your organization’s presence, partnerships, and brand influence
➡️ Need a LinkedIn strategy that actually fits into your already busy workload
➡️ Want your efforts to result in real attention — not just more noise
"It has genuinely been a pleasure to learn from and be coached by Michelle over the past few weeks. It helps that Michelle herself is warm and engaging, but her passion and want for us to grow and succeed is infectious! I have found myself excited by the practical strategies that she has shared, honest feedback that she has given, and provided many 'Eureka!' moments along the way. Looking forward to continuing my own journey with the motivation and applicable ideas that Michelle has provided - thank you!"
Sabrina Bhugun
Communications Manager, Winning Scotland
Join the Spring Communication Cohort
Registration is now open until 19th May
