Even though, I raised millions of pounds for various causes since 1994…. like many fundraisers I could not help but notice, my job of growing the income year on year kept on getting tougher and tougher.  And definitely, much more pressured as the years went on.

I and my fellow fundraisers throughout the sector seemed to be stuck on our own “fundraising hamster wheels” – get the money in as quickly and as cheaply as possible, reach target, grow the income.  All and any money is good, as long as it comes in with no or very limited strings attached (stewardship will be granted within the charity’s rules – the less we need to do/can get away with the better).

And although I could see it was getting harder to connect with prospective donors, the only answer seemed to be increase the existing effort, so my team (like the rest of the sector) hired more staff to increase our “more of the same”  efforts.

In short, if we wanted...

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The world has changed.

Funders have changed how they find and select charities.

Are you still prospecting and chasing - or are you all about being found?

Watch this video to see why.