So, you are the Fundraising Director or Head of a Department.  You’re sitting in yet another Board/Senior Management meeting discussing the need for more money fast.  There is not enough income to meet this year’s target and the discussion as always is starting to descend into the Trustees/Senior Management team “making suggestions”. Like many Fundraisers you know exactly what’s coming next and are ready to “close this conversation and the resulting action points down”, because what’s coming is:

• Let’s just ask more people for money, especially rich people – find them and ask.
• The income streams we have are not working. Let’s introduce a new income stream and allocate a large target to this untested, un-resourced and unknown income stream.  And, let’s hire the most junior/cheapest/inexperienced person to set it up from scratch.
• Let’s stop raising restricted income and make all our asks...