Winston Churchill said, “never waste a good crisis”!

Fundraising has had its own “underlying conditions” for years, as such many charities will sadly not financially survive this crisis.

BUT does this horrific situation present an opportunity to hit the refresh button for the benefit of the whole sector and all it serves?

I believe this crisis has turned every charity (with a few exceptions) into a “start-up”.

A nimble, think on your feet, lean, mean start-up machine – all the rules and anything remotely close to business as usual was taken off the table overnight. The mother of invention stepped in in a big way, and for many she created new “start- up like” services in a matter of days. No time to think, argue or even write the obligatory 12-inch Board pack (she is one hell of a mother). Just enough time to invent, act and cobble it all together en route.

Rather than trying to hang onto “business as usual with a bit of...