LinkedIn Training For Teams
How to use LinkedIn strategically to
raise funds, attract partnerships and media attention
without relying on cold outreach
or other people’s address books to open doors
For Teams of 10 or more people
Want to to see if the team training is right for you?
The offline world is designed to keep your team out:
Cold outreach is inconsistent and often ignored, so your fundraisers cannot get the meetings they need.
Comms is creating content, but not creating lead.
You know you should be using LinkedIn more strategically, but it is not obvious how.
You are trying to start funding conversations with people who do not know you, your organisation or why they should speak to you.
Meanwhile, LinkedIn gives your team a way to build a warm network, visibility and familiarity so people WILL return your emails, invites or calls.
That is what this team training is designed to do.
Michelle Benson shows your fundraisers, comms and digital colleagues, and/or senior leaders how to:
✅ Build a network of senior decision-makers
✅ Get your organisation seen by funders, partners and other high-value contacts
✅ Use content strategically to create visibility and leads
✅ Warm up relationships so you are no longer a cold call when you message
✅ Create more opportunities for funders and partners to find and approach you
This is not about getting everyone to post more.
It is about turning LinkedIn into a joined-up route to meetings, relationships and opportunities.
So instead of constantly trying to start conversations with people who have never heard of you, you build familiarity first.
So funders can find and come to you.
ENQUIRE ABOUT TEAM TRAINING
LinkedIn Training Built Around Your Team
Your group might be entirely fundraisers or include colleagues from comms, digital, senior leadership or trustees. Each team member can work through the course in their own time and at their own pace, with live group sessions to bring the learning together and personal coaching from Michelle Benson throughout.
Two Live Webinars
We start together with a live webinar to introduce the strategy, get everyone focused and answer questions.
At the end of the programme, we come back together for a live wrap-up session to review progress, answer questions and make sure everyone is up and running.
Both webinars are recorded and shared with the team.
Step-by-Step Videos + One to One Support
The complete LinkedIn strategy is taught through a series of practical, step-by-step videos.
Each team member works through them in their own time and at their own pace.
Under every video, your team can ask Michelle Benson questions and get personal one-to-one coaching as they apply what they are learning to their own role, profile, network and target audience.
Ready-Made AI Prompts
Your team gets ready-made, proven AI prompts to help them put the strategy into practice.
The prompts help them create their LinkedIn profile, develop content ideas and write content designed to get them FOUND by the funders and partners they want to attract.
This Team Training Is For You If...You
➡️ Have 10 or more people who should be using LinkedIn strategically.
➡️ Want your fundraisers to get in front of more companies, philanthropists, trust funds and other senior decision-makers.
➡️ Want your LinkedIn activity to do more than raise awareness and actually help create leads and opportunities.
➡️ Are tired of starting important funding conversations stone cold.
➡️ Have people using LinkedIn in completely different ways, or barely using it at all.
➡️ Want a clear, repeatable strategy that everyone can understand and apply to their own role.
"We have secured 2 new corporate partnerships with two more in the pipeline because of this team training"
Ranjeet Khare
Director of Development
"Our team is already getting results from this training, I would highly recommend it"
Sarah Dennis
Head of Philanthropy and Partnerships
"Michelle's team training proved critical to how we now connect to funders we just couldn't reach before"
Rupert Abbott
CEO
"Hands down the best training I've ever done. Great pace, oodles of personality and what I'm putting into practice is already seeing results"
Holly Christie
Head of Philanthropy and Partnerships
"The course was brilliant, and applying what we learned between sessions showed immediate results. Highly recommend for any team!"
Lisa McGinty
Head of Philanthropy and Partnerships
"The training was so good that all new team members now take Michelle's course"
Sofie Bennett
Head of Fundraising
"One of the best training courses my team and I have ever done, it certainly has changed how we are using LinkedIn and the results we are getting from it"
Holly Christie
Head of Partnerships & Philanthropy
"The impact that Michelle has had on our team is immeasurable"
Trevor Nelson
Chief Gratitude Officer
"Michelle supported my team in understanding the murky world of LinkedIn and the dark art of being successful with it as an engagement tool. This course is not only appropriate for fundraisers but for anyone looking to attract new relationships"
Katie Hammond
Commercial Director
"As a comms person I thought I knew a lot about social media, but Michelle's course sparked so many 'Eureka and Aha moments', I'm excited and inspired to keep applying everything I learned"
Sabrina Bhugun
Communications Manager
Want to to see if the team training is right for you?
Complete the short form to arrange a call