LinkedIn Training for Senior Leadership Teams
Understand How LinkedIn Can Attract
Funders, Partners and the Media
A bespoke three-hour online session that shows you what LinkedIn is capable of and where the opportunities are for YOUR organisation 👇
Book an initial call 👇
LinkedIn Could Be Doing Much More For Your Organisation
The people you want to reach are increasingly difficult to access offline:
- Funders are overwhelmed with approaches
- Potential partners are protected by gatekeepers
- Journalists have crowded inboxes
- Cold emails are easily ignored
Meanwhile, those same people are on LinkedIn.
And LinkedIn is designed to CONNECT you.
The opportunity is much bigger than simply posting organisational updates.
Used strategically, LinkedIn can help your organisation become more visible to funders, partners and media, build the profile and thought leadership of your senior team, and create a "digital pipeline" where more of the right people know who you are before you ever approach them.
So they can FIND and come to you.
Or when you go to them, you are no longer a cold call.
This isn't about turning your senior leadership team into social media influencers.
It is about understanding what LinkedIn is capable of, why it matters to your organisation and whether you could be making much better use of it.
Book A Call To Find Out More About Senior Leadership Training
A Bespoke Three-Hour Online Session
Designed for leadership teams who want to understand the strategic opportunity LinkedIn offers your organisation
See What LinkedIn Is Capable Of
I will show you how LinkedIn can be used to build visibility, influence and a digital pipeline with people who can be extremely difficult to reach offline.
I will also take you behind the scenes of my own LinkedIn presence, so you can see how I have used the platform to build a large, highly engaged audience, establish thought leadership and create opportunities that come to me.
I'll show you what is possible - not just tell you
Put the Spotlight on YOUR Organisation
Before we meet, I review your organisation's current LinkedIn presence and ask participants to complete a short questionnaire about your priorities and the audiences you most want to reach.
During the session we then look at LinkedIn through the lens of YOUR organisation.
Where are the opportunities?
Who do you most want to influence?
What could LinkedIn be doing to support your fundraising, partnerships, media profile and thought leadership?
We'll identify what you're currently missing
Make More Informed Strategic Decisions
You will leave with a shared understanding of what the platform can do, where it could fit into your wider organisational strategy and the opportunities a more strategic approach could create.
So your leadership team can have a much more informed internal discussion about what role LinkedIn should play and what, if anything, you want to do next.
You'll receive the session recording. key take away summary and recommended next steps
This Training is For You If You...
➡️ Want to attract more funders, partners and media attention to your organisation.
➡️ Want your CEO and senior leaders to understand how LinkedIn could strengthen your organisation's visibility and influence.
➡️ Would like your organisation and its senior people to become better known for their expertise and thought leadership.
➡️ Have fundraisers or partnership teams who are approaching too many people stone cold.
➡️ Know the people you want to reach are on LinkedIn, but aren't sure what a strategic organisational approach should look like.
➡️ Currently use LinkedIn largely as a communications channel and suspect you could be getting much more from it.
➡️ Want your leadership team to understand the opportunity BEFORE deciding whether to invest more time or resource into LinkedIn.
➡️ Have someone in your organisation who already sees LinkedIn's potential and wants the wider senior team to understand it too.
"Michelle's training is so brilliant! I can't recommend it highly enough. Who knew it was possible to make learning about a social platform so engaging and interesting. She is an excellent presenter, so clear, so compelling. I can already see changes in my engagement with the people that I would like to meet, and expect to see more as I follow her advice. Highly recommend to all senior leadership teams who need to stop posting into an echo chamber and actually start networking"
Dr Eli Gardner
CEO
"It has been wonderful working with Michelle. I thoroughly enjoyed her LinkedIn training and found it incredibly helpful in my understanding of how to build relationships effectively via LinkedIn. On top of that, Michelle has been really kind and helpful, from my first point of contact, I have really valued her advice and support. Would thoroughly recommend working with Michelle Benson to all senior leaders!"
Lauren Kendall
CEO
Arrange a Session for Your Senior Leadership Team
Every session is tailored to your organisation, your priorities and the audiences you most want to reach. If you would like your leadership team to understand what LinkedIn could be doing for your organisation, complete the short enquiry form below.